Two Miles Daily — Issue 049 Expensive Words

Executive Brief • August 12, 2026 • Two Miles Advisory

Expensive words…….

Some of the most expensive words in business are:
“That’s how we’ve always done it.”

I hear versions of this all the time.

Why does this person approve it?
Because they always have.

Why do we enter it twice?
Because that’s the process.

Why are we paying for this?
I’m not sure.

Why does this report take three hours to prepare when nobody seems to use it?
Well… we’ve always done it.

😂

Here’s something I’ve learned after years of working behind the scenes in businesses:

A surprising amount of “process” isn’t actually process.

It’s habit.

And habits can quietly become expensive.

Every once in a while, pick one thing your business does routinely and ask:

If we were starting this company today, would we still do it this way?

If the answer is no, you may have just found something worth fixing.

Sometimes growing a business isn’t about adding something new.

Sometimes it’s about finally questioning something old.

— Rachel
Two Miles LLC

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