Two Miles Daily, Issue 082: Know an Owner Who Needs a CFO-Level View of Their Cash?

I'm going to be direct today, because I'd rather ask than hope: I'm looking to help a few more growing businesses, and introductions from people who know them are the best way I've found to meet the right ones.

You probably know an owner who is great at the work and stretched thin on the money side. Here's what that usually sounds like:

  • "We're busier than ever, but cash still feels tight."

  • "I think that job made money." They're bidding bigger jobs without really knowing their margins.

  • "We might add a crew next year." Or a hire, a truck, a second location, with no clear plan for the cash.

  • "The bank wants projections." And they're not sure where to start.

  • "I do the books at night after the kids are asleep." The owner is still the one holding all the numbers.

Those are signs a business has outgrown bookkeeping alone. Clean books still matter, but the owner needs someone to help turn the numbers into decisions. That's what fractional CFO support is.

Why ask for introductions? Because money conversations depend on trust. An owner is much more likely to open up about tight cash or a job that lost money when someone they already trust says, "You should talk to Rachel." That's how most of my best working relationships have started.

How to introduce us (whatever is easiest):

  • Send a quick text or email to both of us, with a line about what they're working through.

  • Forward them this post or the fractional CFO page: https://www.twomilesadvisory.com/fractional-cfo-reno

  • Or just give them my name and tell them to reach out through the Contact page.

What happens next: we start with a free consult. I'll listen, ask a few questions, and tell them honestly whether I can help. No pressure, and no hard sell. Fractional CFO support starts at $1,500/month, and if it isn't the right fit, I'll say so and point them somewhere useful if I can.

Not sure whether someone is a fit? Send them anyway. Even a "not right now" usually leaves an owner with a clearer idea of what to work on next.

I work with contractors, skilled trades, realtors and other small business owners across Reno and Northern Nevada. If someone came to mind while you read this, I'd be grateful for the introduction. Thank you, truly.

— Rachel, Two Miles LLC

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